Map of the Pihlajasaari island in Southern Finland

Case: Discovering the hidden gems of Uuvi

The popularity of recreational hiking and outdoor traveling is steadily rising in Finland. Due to the obvious restrictions in different indoor activities, the most popular destinations are occasionally getting even too crowded. However, there are dozens of less-known but equally beautiful nature areas, that have enough capacity to handle all the current traffic and even more.

This is one of the reasons, why the new interactive maps of Uuvi are so important.

But let’s start with a little bit of background information.

The Uuvi association is home to about 40 different outdoor areas spread across its 19 member municipalities in Southern Finland. The different areas vary from forests and lakes to rocky islands and sandy beaches by the sea – and all those areas have their unique routes, locations, and characteristics.

After a recent update, Uuvi already had a distinctive visual style and tons of information about the areas on their website. The maps however had fallen behind from the rest of the content both visually and functionally - but that is no surprise. Most map editors just don’t have what it takes to handle hundreds of map objects without looking like an absolute nightmare.

So the biggest question was, how can we combine all that information into a map that provides easy access to all the details, but remains easy and intuitive to use even when you want to just take a glimpse at the different destinations.

Content is king – also with maps

It all came down to making the maps feel like a natural part of the content instead of a separate service. By displaying only the right locations in the right context, the combination of maps, text, and other information can really help visitors find new destinations matching their individual needs.

The way that the new maps are integrated into Uuvi’s website makes the whole service unique. The main map gives you an easy overview of all the different areas and helps you narrow down the suitable destinations with versatile filters. Choosing an interesting location takes you further to a more detailed map, combined with additional information about the area, its services, and routes.

Map of the Pihlajasaari island in Southern Finland

For example, finding a new destination to go on a short day hike with your kids is as easy as clicking two buttons. You’re left with only those areas that fit the criteria, allowing you to plan a perfect trip in a blink of an eye.


Product-based perfection

Combining such huge amounts of information to a user-friendly experience was a perfect use case for our Zonetlas Discover product. The product had all the necessary features, and it allowed easy customization of all the details like the appearance and filters.

There’s a built-in option to display large areas on an easily glanceable view with all the different filters and also have more in-depth views of each area separately - think of a more detailed map inside another map. All this information can be customized and embedded to fit its surrounding contents perfectly.

The resulting service is a really beautiful display of modern interactive maps working seamlessly as a natural part of a website’s content. Most importantly, all the captivating areas of Uuvi now have an equal chance to be discovered.

To put it short, Zoneatlas Discover allowed Uuvi to have modern and good-looking maps that are easy to edit and use. It is just that simple.

Key takeaways

What used to be all the information scattered across multiple platforms is now a centralized and easy-to-use service. The beautiful new maps give Uuvi a great tool to spread information about the different areas and encourage their visitors to try out something new. And even the most obvious things like matching the map’s visual style to the surroundings make a huge difference.

We believe that integrating the maps tightly with other content was the perfect way to go. There are just far too many cases of mediocre maps being dumped in the bottom of the about-page, where nobody even visits.

And with maps as pretty as these, you really want people to see them.

The good news is that anybody can do the same. With Zoneatlas Discover, creating your own professional map service is easier than ever before. If you want to make your maps shine as well, hit us up with a message - we’d love to tell you more!

Trends and ideas for interactive maps in 2021 - part 3

Let’s get back to basics and take a look at some outdoor and nature maps. This is a very common use of an interactive map, but all of these five examples bring a twist of their own to the table.

The purpose of a map isn’t just to guide you from point A to point B. It can also be a tool to help you plan your trip, communicate with like-minded people and share your insight afterward.

This collection features some awesome designs, important information and beautiful 3D-maps. Without further ado, let’s get started.


Two-dimensional maps are easy to read, but they have their limitations in certain situations. Areas with mountains or other complicated terrain are much more intuitive to explore with one extra dimension.

FATMAP is a great 3D map platform, that provides invaluable information for free riders, bikers and hikers.

Explore the map:

A 3D map of a skiing trail between mountains

Global Forest Watch

This data-driven map provides some incredibly detailed information and analysis of the forests around the world. And it is all for a great cause: Global Forest Watch offers the latest data, technology and tools that empower people everywhere to better protect forests.

Explore the map:

A map of tree cover loss in Finland

The Appalachian Trail in 3D

If you are a serious hiker, you probably know the Appalachian Trail at least by name. The 3500 km route across the USA is one of the most famous thru-hikes in the world.

Can you imagine mapping such a massive route - and doing it in 3D? Well, you can stop imaging and take a look at this massive project. The map is a bit slow at times, but we’ll forgive the minor inconveniences.

Explore the map:

A 3D map of the Appalachian Trail, that goes through the USA

Map of Life

First of all - what a name! But the Map of Life manages to live up to the expectations. This massive project covers the whole globe and provides interesting information about thousands of different species.

Explore the map:

A map displaying the natural habitat of Swan Goose in Asia


Of course, we have to mention one of our own creations. Retkikompassi engages hikers to help develop and preserve the nature in Finnish National Parks using a PPGIS approach.

Retkikompassi has already yielded concrete results through improved interaction and the fire safety campaign, but the effects are even longer-lasting. Hikers use the nature areas throughout the year and can provide massive amounts of valuable information, that would have been impossible to acquire otherwise.

Explore the map:

A green map of Nuuksio National Park in Finland made by Zoneatlas


As the year 2020 is (finally) coming to its end, we are starting to see more versatility in maps both in terms of looks and functionality. Complex 3D-maps are becoming more popular, but there’s also an increasing demand for a more simplistic design. So when it comes to maps, forget about one-size-fits-all. There’s virtually an endless amount of possibilities and each map serves a different purpose.

We are also working on some very interesting new projects. Stay tuned for the exciting announcements and grab our newsletter to get notified when they are published.

Map of Manhattan with a graph showing the estimated population of different areas

Trends and ideas for interactive maps in 2021 - part 2

It's yet again time to celebrate beautiful and creative maps. Be sure to check out also our first take on this subject, Trends and ideas for interactive maps in 2021.

This is part two of the same series and now we’ll dive deeper into the world of map-based data visualizations with five fresh examples.

The story on Manhattan’s population

Manhattan is the most densely populated county in the US and one of the densest areas in the whole world. It also has an astonishingly high ratio of daytime-to-nighttime population, as nearly 2 million commuters arrive there each day.

ManPopEx illustrates the day-by-day changes in Manhattan’s population on an hourly basis.

Explore the map:

The population of Manhattan displayed block by block

The True Size of Countries

By looking at a traditional 2D-map you wouldn’t think that Madagascar is more than 1,7 times the size of Finland (that’s where our HQ is!) Basically the further away from the equator a country is, the bigger it seems in comparison.

Take a look at this educational and easy-to-use map, that puts things literally into perspective.

Explore the map:

Finland and Madagascar placed next to each other in size comparison

Estimated Net Immigration

This map uses data from the years 2010-2015, but it doesn’t take anything away from the great idea and execution. You’ll see the flow of people migrating between countries and also the estimated net total for each country.

Explore the map:

World map with lines moving between countries

Sources of Electricity in the US

Handling big amounts of data is always a difficult task and when you want to visualize that data efficiently, you need to also have intuitive filtering options. This is exactly what the next map on our list does.

Explore the map:

The energy sources of Alabama as points on a map


Treepedia uses a unique Green View Index to show comparable data about canopy cover in different cities. The map itself is only one portion of the story. It gives you an informative and easily glanceable view of the city, but you can dive even deeper with graphs and some key values.

Explore the map:

A map of Boston with trees displayed as green dots.

Dive deeper

The versatility of interactive maps offers great possibilities for data visualization. You should always make an effort to bring out the most crucial information first, and create necessary filters to make everything look simple enough.

Consider also making the key points available in some other format besides the map. As of now, the WCAG doesn't require all map-based information to be accessible, but we can still try our best to exceed the expectations.

After all, that's what all of us GIS professionals are accustomed to - coming up with clever, new ways of displaying data.

A deep green map of Norway

Trends and ideas for interactive maps in 2021 - part 1

Let’s face it - maps can be beautiful. Many interactive maps are also quite intuitive and some of them are packed with features, that make you question everything you knew about maps.

We searched through tons of different maps to pick our favorites and share the results with you. Here are five different approaches to interactive maps that you want to check out,

Use hand-drawn elements - Step Inside Asia

This beautifully illustrated map takes you on a tour inside four Asian countries. A handcrafted but professional look with clever animations looks good, and you may find yourself just browsing around with no purpose. Clicking a location takes you further in a 3D-view and gives you additional information about the destination.

Explore the map:

A hand-drawn map of Asia

Create an adventure - The Hidden Worlds of the National Parks

The Hidden Worlds of the National Parks is more of an interactive experience with map-like elements, but still an interesting take on area exploration. The service spans five National Parks in the U.S. and takes you on an adventure using a combination of 3D-video, Google Earth data, and audio.

Explore the map:

An aerial view of Hawai'i volcanoes

Think bigger - Ancient Earth Globe

What did our beloved pale blue dot look like 20 million years ago? Or maybe 600 million years ago? Ancient Earth Globe takes you back in time and shows how the continents have shifted.

Explore the map:

A picture of earth 240 million years ago

Impress with subtle animations - Statskog Millionen

The Norwegian Statskog (State Forest) grants every year a total of 1.000.000 NOK to different organizations, that are doing nature-related work. All of those organizations are listed on this elegant map with subtle and elegant animations.

Explore the map:

A deep green map of Norway

Don't be afraid to keep it simple - European Word Translator

Maps and translations often go hand in hand as you may travel to new destinations trying to learn at least a word or two in the local language. European Word Translator cleverly combines the two elements displaying the correct translation for a chosen word in every European language.

With a great idea, you don't always need to follow the latest graphical trends to have an interesting map.

Explore the map:

European map with the word 'maps' translated in every language


Interactive maps have evolved and become more versatile every year and 2021 will be no exception.

All of the examples above are very different in the way they look and what their purpose is. And that's also something you should consider when searching for the right maps to fit your needs.

Every map is unique and the same approach isn't optimal for every case. Do you want your map to be a visually stunning piece of art or should it be a simple tool for displaying information with no distractions?

If you want to upgrade your current maps, don't hesitate to contact us. We are always here to help.

Kartat kuntamarkkinoinnin keinona

Maps as a tool for city marketing

Place branding is an old phenomenon and municipalities have also practiced it for a long time. Some of the famous examples include Jerusalem's reputation as the Holy City and Las Vegas with its more fast-paced image.

However, the modern masses of easily accessible information require new ideas and continuous development for city brands to really stand out.

This is where map-based solutions also come into play. Using an interactive map may not sound like a groundbreaking idea, but with the right execution it can be a valuable tool to serve both the citizens and administration of the city. A modern interactive map fits the city's brand and it lets you display vast amounts of information in a clear format.

It all comes down to the user-experience - even the occasional tourists should feel comfortable seeing your map for the first time.

With these things in mind we created Zoneatlas Discover, our interactive map creator that can be used by cities of any size.

Map-based engagement for cities

We have also found out that public engagement is often seen as an important possibility when talking about map-based solutions. Cities, nature areas and businesses have used map-based engagement to track maintenance needs, gather ideas for future development and to find out if the public opinions are in line with their own vision. The subject has been studied more extensively and citizen's involvement in city branding seems to be on the rise all around the world.

Maps offer an versatile platform for conversation, and with Zoneatlas Engage you can transform your map into a interactive discussion forum. When a random tourist or even a seasoned local is exploring your map, they can instantly share feedback, ideas and experiences about different locations. Or maybe you just want to create a simple survey and give the general public a change to show what they would do to make the city more attractive? Location-specific feedback is easily interpretable information to support your decision making.

One of the biggest advantages of an interactive service such as Zoneatlas Discover or Zoneatlas Engage is its versatility. It allows you to gather, organize and display data from multiple sources and offer your audience a single service where they can find all that information.

Improving location specific feedback with Retkikompassi

We started developing Retkikompassi to help Metsähallitus improve customer interaction with hikers and to gather location specific feedback. Metsähallitus is a state-owned enterprise that is responsible for developing the Finnish National Parks and various other nature areas.

The aim for Retkikompassi was to become a digital platform, that makes it easy to give feedback straight to Metsähallitus for example about the conditions of a lean-to or just to share your thoughts and discuss the trails with other users.

How did it all begin?

The feedback regarding your own organization is nowadays scattered across multiple social media sites, emails, feedback forms and random chatter. We have come a long way from the times, when a red mailbox was all you needed to know what your customers think. This is the reason why it’s getting even more important to be present in all the right medias, but to also offer new means for conversation. When the organization itself offers a platform for conversation, it becomes much easier to be actively involved and make the necessary changes based on the feedback.

What is the right way to obtain the right services?

We got involved in the pilot project as a result of an innovation challenge held by Metsähallitus. The customer valued our knowledge about combining geographical information, technology and design. The work began in June 2019 and as the result of continuous design, dialogue and development, we built a service that allows users to share feedback and target it on the locations and structures in the geographical information systems of Metsähallitus.

The procurement process allowed us to use our expertise in crafting a practical solution, that proved the usefulness and benefits of the final service. Retkikompassi has been continuously planned, developed and its functionality has been tested according to the guidelines of the process.

Where are we now?

We published the latest version on May 8th 2020 and it now covers also the Nuuksio and UKK National Parks in addition to the previously added hiking areas of Evo and Ruunaa. We made radical changes to the interface to make the conversation easier and promote the visibility of user-generated content. The appearance was also updated to better represent the new, soon to be released visual identity of Metsähallitus.

During the spring users have shared their photographs, reported maintenance needs and asked questions about the local services. The employees of Metsähallitus have also been actively participating in the conversation and the service is being tied even more tightly into their daily workflow.

We feel that in the future map-based user participation and the acquired data has huge potential to steer the development of nature areas, cities and businesses in the right direction.

This is the reason why we seek growth from interactive maps

Our history until this day has already been full of interesting chapters and diverse web development projects. The scale of our projects has steadily grown and we have been honing our skills on the fields of map-based products and geographical information systems.

In most cases, an interactive map is understood as an embedded Google Map with a couple of single points of interest. However, we feel that more modern solutions that combine stylish design and induce authentic interaction have lots of unused potential.

In 2019 we made to decision to seek growth from interactive map services, which combine our unique expertise on the fields of design, web development, user experience and geographical information systems.

As a result, we also came across a difficult decision: our company name had to be changed. Tietotemput had been a great name for our web development projects, but unlike Zoneatlas, it didn’t reflect our special expertise. As the company grew, we also wanted our name to sound bigger and be meaningful to our international clients as well. We had mainly concentrated on helping our customers grow, but now we also wanted to invest on our own growth.

We’ve always had a desire to make a dent in the universe. Developing scalable products in addition to offering project-like services creates an opportunity to pursue our goals. At the same time our products help our customers to put their businesses on a map – quite literally. We still serve both old and new clients with the same straightforward attitude, seeking to improve our services even more.

The journey has already been rewarding and we have recruited new, lively personas and experts on various field to our growing team. We have also worked with really interesting clients creating ambitious and completely new services. One really cool example is the map-based participation platform, that we developed for Metsähallitus.

But this is only the beginning on our new journey. There are still countless stories to tell about our partners, colleagues and achievements. That’s why you’ll be hearing a lot more from us through our blog and social media platforms.